Reinventing the city: soft mobility at the heart of urban transformation

Soft mobility is much more than a trend: it's a revolution in the way we think about and experience the city. Today, one of the major urban challenges is to adapt our spaces to encourage more environmentally-friendly modes of travel, such as cycling, scootering or walking. But how can we reconcile this transition with increasingly dense and busy urban centers?

Infrastructures for harmonious cohabitation

Creating cycle paths, reinventing shared spaces, making crossroads safer... These developments are not limited to laying asphalt or drawing lines on the ground. They are part of an overall approach designed to improve traffic flow while preserving user safety. The aim is also to rethink how pedestrians, cyclists and other means of transport live together, in order to reduce friction and improve the quality of life in the city.

Acheter vos billets

Program

8h45-9h am

Welcome - Meet and chat over coffee

9h10-9h30 am

Opening: what are the issues and challenges in promoting soft mobility using data? :

• Welcome: Stéphane Buffat (SMIS Pilot & Director of the Renault Stellantis LAB)
• Data & mobility : challenges & issues - Bruno Levilly (Head of ITS, traffic and regulation at CEREMA)

9h30-10h15 am

Data for mobility: what are we talking about? What data is useful?
The digital revolution is generating large volumes of data that can be used to better understand usage, innovate services, better manage flows, etc. to meet the needs of users and regions. But what is this data, and how can we make the most of it to offer integrated, sustainable solutions?

• Data at the heart of innovation for mobility : Mélanie Vergnon (Deputy Director for Multimodality, Innovation, Digital and Territories (MINT) at the DGITM - Ministry of Planning, Territory and Decentralization)
• Data access issues : Maxime Siret (Intrapreneur - Digital Product Manager - National Transport Data Access Point - Ministry of Planning, Territory and Decentralization)

10:20-10:45 am

• Ronan Bouquet** (Managing Director - GEOVELO) - Ronan will present Cycling Insights, a solution based on data from various sources to help local authorities securely optimize their cycling policy.

10h45-11h10 am

Break

11h10-11h40 am

Optimizing city traffic: what is the (real) power of data?

- **Mathieu Lafarge** (co-founder & COO of Floware) - Mathieu will explain how, thanks to the integration of advanced sensors and intelligent modeling and simulation software, Floware offers an innovative approach to analyzing and forecasting mobility flows, with a focus on decision support. - **Guillaume Aimon** (Le Havre Seine Métropole bicycle development project manager) - Data, yes, but for what use, and what can a local authority get out of it? Guillaume will show how the MegaBITS project, led by Le Havre Seine Métropole, is concretely promoting the development of bicycle use through the analysis of innovative data.

11h50-12h10 am

Data: a revolution for mobility?

• Jean-Marc Lazard (Opendatasoft) - OpenDataSoft is a software platform that makes it easy to centralize, share and visualize data in a simple, secure and interactive way.

12h20 am

Fence -